California Leadership

Visit California’s Board of Directors and 12 committees are made up of influential industry leaders with a wealth of experience and expertise in shaping California’s travel and tourism industry. These leaders provide long-term strategic advice to the organization’s executive team and are invaluable assets to the organization, playing a formative role in the successful execution of Visit California’s global marketing program.

Commission and committee members ensure that all California business leaders have access to information and tools to grow within the industry. Resources include brand priorities, target audience information, marketing plans and statewide travel impact research. Industry partners may submit content for consumer website features, advertise in multiple publications, and participate in co-ops. To learn more about how to get involved, visit the Visit California industry website.


Committee Rosters


Leadership Date Posted
Commission 5.9.17
Executive Committee 1.25.17

Committees Date Posted
Audit Committee 10.04.16
Brand Content Committee 2.9.17
California Welcome Center Committee 2.24.17
CEO Destination Council 2.8.17
International Committee 2.24.17
Marketing Advisory Committee 3.8.17
Nominating Committee 2.15.17
Public Relations Committee 1.6.17
Research Committee 1.6.17
Rural Committee 1.6.17
Snow Committee 1.6.17