The California Office of Tourism is a department within the Governor’s Office of Business and Economic Development that supports the promotion of California as a global tourism destination and provides information services to visitors. The Office of Tourism works in close coordination with the California Travel and Tourism Commission, doing business as Visit California, to facilitate travel to California.
Visit California is a nonprofit 501(c) corporation with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. Visit California operates a global marketing program in 14 markets on behalf of the tens of the thousands of California businesses who benefit from travel. The Office of Tourism collects the fees that fund Visit California’s campaigns and initiatives.